Reabrook scoops prestigious ‘Aerosol of the Year’ award

Reabrook are happy to announce that they have won the coveted award ‘Aerosol of the Year 2014” from BAMA (the British Aerosol Manufacturers’ Association). Reabrook were acknowledged for innovation by creating a product that creates a whole new category within the hair product market segment.

The judges described the winning product, Bouffe by Reabrook Ltd as “A clever solution to an embarrassing issue”. Tony Brealey, Joint Managing Director, was delighted to receive the Award from comedian Barry Cryer, on behalf of the company, at a recent national ceremony held at The Belfry in Sutton Coldfield; ”

Reabrook’s marketing team and business development manager in a joint venture with marketing agency Ant Farm Ltd developed the Bouffe product concept. The team spotted a gap in the market as a result of hearing a lecture about the problems of thinning hair amongst older women. There was no specialist product that would counteract the problem and give women confidence by disguising problem hair. The addition of silica silylate gave thickness and volume whilst the colours offer cover for roots. To ensure that the product performed throughout the day, a fixing spray was also added to the range.

The Bouffe product was the unanimous choice of the judges who were impressed by the product range, the pack design and the presentation. The judges said: “This is a multi-purpose product – it covers roots, is a dry shampoo and helps thinning hair – meeting an overlooked need and providing a complete solution to a previously unidentified issue facing older women. When the fixative and the coloured spray are used together, it provides a clever solution to what can be an embarrassing problem.

“We liked the design of the cans as the caps clearly indicate the colour of each product and the back-of-can label was easy to read. It’s a fun and fashion-led solution as it could be used by anyone just to boost the texture of the hair.”